Online Journal
Front Page 
 
 Donate
 
 Submissions
 
 Announcements
 
 NewsLinks
 
 Special Reports
 
 News Media
 
 Elections & Voting
 
 Health
 
 Religion
 
 Social Security
 
 Analysis
 
 Commentary
 
 Editors' Blog
 
 Reclaiming America
 
 The Splendid Failure of Occupation
 
 The Lighter Side
 
 Reviews
 
 The Mailbag
 
 Online Journal Stores
 Official Merchandise
 Amazon.com
 
 Links
 
 Join Mailing List
Search

News Media Last Updated: Oct 30th, 2008 - 22:55:00


America�s buddy-buddy campaign press corps
By Walter Brasch
Online Journal Contributing Writer


Oct 28, 2008, 00:14

Email this article
 Printer friendly page

It�s a little more than a week before the presidential election, and I�m worried about what happens afterwards. I�m not worried about the candidates, the people, or the country. I�m worried about the media.

First, I�m worried about the TV ad salespeople. For more than a year, they haven�t had to do much other than sit back and open digital files from the politicians. Now, the salespeople will actually have to go to work to fill airtime.

I�m worried about the owners of TV stations. Since January, politicians have placed more than a billion dollars of advertising. Most of that has gone to TV ads, at least in Pennsylvania and the other swing states. Revenue is bound to be down, and the station owners may have to make drastic changes. We can�t expect them to cut back on their golf club memberships, the leased BMWs, or the daily maid service. It looks like they�ll have to lay off reporters. Some may think that the words �TV� and �reporter� probably don�t even make sense in the same sentence, but that�s for another column.

And, speaking of reporters, let�s look at all the reporters. Print and broadcast. For as much as two years, they have been hanging onto political candidates, like leeches onto the butts of subtropical hunters. These reporters have had to stay in sleazy three- and four-star hotels, eat room service food, awaken early every day, pack their suitcases, and rush to a press bus that would be their traveling home for 12 or 14 hours every day. On the bus, they talked with each other and some poorly paid and generally inexperienced campaign press aide. Occasionally, the candidates and senior staff rode the buses and talked with the reporters.

At the speech site, the reporters were herded into a fairly good viewing position, and expected to do whatever it is that compliant reporters do. If they interviewed anyone other than campaign staff, it was usually someone in the audience, grabbing such great lines as �I really like Shmidhouse Jones for president� or �I don�t trust that guy he�s running against.�

Away from speeches, they munched on campaign-provided lunches and drinks, campaign-provided news releases and speech transcripts, and campaign-provided concierge service. In case they missed an important ad-lib, they just had to wait for the next stop, where they�d hear it again. Late at night, if they have any energy left -- and while they have plugged in their Blackberries, iPods, cell phones, and laptops to draw new energy for a new day -- the reporters and campaign staff had a couple of drinks, �just to unwind.�

The goal of political campaigns is to keep reporters so busy, and so comforted, they won�t ask the critical questions or take the time to find the Invisible People and their very real problems.

For a month after the election, reporters will file �What happened?� stories. After a month, they�ll get �home leave� to be reintroduced to their children, who may have thought Mommy or Daddy were sprites locked up in cell phones. Hopefully, the reporters will also reflect upon why they became reporters, and actually take the time to meet someone who doesn�t hang around politicians and reporters all day long.

Walter Brasch�s latest book is the second edition of �Sinking the Ship of State: The Presidency of George W. Bush� (October 2007), available through amazon.com, bn.com, and other bookstores. Dr. Brasch has covered several presidential campaigns, usually away from the �press gaggle.� You may contact Brasch at brasch@bloomu.edu or through his website at www.walterbrasch.com.

Copyright © 1998-2007 Online Journal
Email Online Journal Editor

Top of Page

News Media
Latest Headlines
They auto know better: New media fueling anti-union fires
Making an invisible minority less invisible
Coordinated media
America�s buddy-buddy campaign press corps
An evening�s exploration of American media
Living in a lying nation
No news is bad news: TV news and the political conventions
Downsizing the news and pretending to increase quality
All the propaganda that's fit to print: The New York Times, again, tells it like it ain�t
TSA targeting investigative journalists
Journalistic imperatives: Saying what others might not
All the news that fits -- in 500 words or a graphic
Beyond media revolutions: Are Arab media truly free?
The Tibet card
For the benefit of Israel, US media stoops to trashing Carter
Economic suicide
Basra battles: Barely half the story
Toronto 18 suspects undergo trial by media
How big is the Animal Farm?
Strangulation in the dark: Palestine, Somalia, and the American corporate media