The history of the modern conservative movement -- circa
1964 to the present -- is replete with its share of hucksters, snake oil
salesman, rhetoricians, sexual deviants, mudslingers, marketers and one-hit
wonders. But it also has had more than its fair share of visionaries,
opportunists (in the best sense of that word), motivated entrepreneurs, perhaps
even revolutionaries.
Rod Martin, the founder and head of a new conservative
organization called TheVanguard.org -- linking Silicon Valley entrepreneurship
with ideological zeal -- appears to consider himself a conservative
revolutionary for the twenty-first century.
To carry the �revolution forward� -- a slogan featured on
the group�s website -- Martin, a Silicon Valley-seasoned entrepreneur and
political activist, has launched TheVanguard.org.
In 1964, after the overwhelming defeat of Arizona Senator
Barry Goldwater, a group of men -- white, youngish, and energetic -- �seized
the time,� to borrow a phrase from the left in the 1960s.
Richard Viguerie, who would become the king of conservative
direct mail, delights in the Lincolnesque tale that has him trekking up to the
General Accounting Office in Washington, D.C., after the �64 election, and with
the help of a team of Kelly Girls (temporary workers), copied by hand the names
and addresses of nearly 7,500 people that had contributed $50 of more to the
Goldwater campaign.
With additional names garnered from other conservative
groups, Viguerie �launched the era of computer-managed political fundraising
eventually building a direct-mail empire that would raise untold millions of
dollars in support of organizations, candidates, and causes that made up what
Viguerie dubbed the New Right, by which he meant a conservative movement more
focused in its aims and more committed to winning than the �echo� Republicans
whose day, he felt, was over,� William Martin wrote in his book �With God on
Our Side: The Rise of the Religious Right in America.�
At about the same time Paul Weyrich, now widely considered
the godfather of the New Right, was becoming its Johnny Appleseed. He tells of
how he unobtrusively observed liberals in their habitat, and was impressed by a
number of things. Weyrich spent the next several years translating those
lessons, snaring wealthy conservative businessmen, and planting the seeds of
the conservative infrastructure; developing the ideological �think tank� -- the
Heritage Foundation -- and folding conservative Christian evangelicals into the
movement through the creation of the Moral Majority -- which introduced the
Rev. Jerry Falwell to the American people.
In 1988, after losing his bid to be the GOP�s presidential
standard-bearer, the Rev. Pat Robertson didn�t mourn, he organized. A reluctant
candidate at first -- Weyrich encouraged him to run -- Robertson�s mixture of
faith and politics and, as New York Times religion writer Dudley
Clendinen wrote, his ability to �apply the tools and skills of modern
television evangelism to presidential politics,� played well early. He was
eventually defeated, however, by the well-oiled Bush team spearheaded by the
now legendary hardballer, Lee Atwater.
Instead of folding his tent in despair, Robertson turned
that defeat into the launching of the Christian Coalition. He signed on the
baby-faced, seemingly non-threatening and mega-articulate Ralph Reed -- these
days so deeply associated with the Jack Abramoff scandal that his bid to become
the lieutenant governor of Georgia was derailed in the GOP primary -- to be the
organization�s executive director. Together, they established the gold standard
for Christian right grassroots organizations: bringing in boatloads of
contributions, lobbying effectively for its causes, establishing a generally
positive presence in the mainstream media, grabbing a seat -- and then some --
at the political table, and becoming the go-to organization for GOP political
candidates.
By 1994, with most of the pieces in place including a
highly-functional infrastructure of right-wing foundations, think tanks,
advocacy organizations, media outlets -- conservative talk radio and Christian
television -- an army of grassroots volunteers and, at the urging of Weyrich, a
willingness to work well with others despite political differences, Newt
Gingrich led conservatives to the promised land: the takeover of Congress.
It�s a little over a decade later and youngish conservatives
are again restless. Embittered by defeat at the hands of the Democratic Party
in November, which they attribute to the �Republican leadership s[elling]
conservatives out,� these new activists are calling for a �new conservative
movement.�
In a relatively short time, Rod Martin has made a name for
himself as an up-and-coming organizer out to transform the conservative
movement.
At present, there are several noteworthy things about
TheVanguard.org: the origin of its name; its stated goal to both emulate and
take on MoveOn.org; its mix of Silicon Valley pedigree and fundraising sources
with veteran movement conservatives; its weaving of so-called traditional
religious principles with secular conservatism; and its hiring of dedicated
slash-and-burn right wing ideologues.
Vanguard: The term �vanguard� -- derived from the
Middle English �vantgard� short for �avant garde� -- is defined in �The
American Heritage Dictionary of the English Language� as �the foremost position
in an army or fleet,� �the . . . leading position in a trend or movement,� and �those
occupying such a position.�
The term also has its roots firmly planted in Vladimir
Ilyich Ulnayov (Lenin), the Russian revolutionary, who developed the idea of
the Vanguard Party, and wrote about it in the 1902 pamphlet titled �What is to
Be Done?� According to Wikipedia, �a vanguard party is a political party
or grassroot organization at the forefront of a mass action, movement, or
revolution.�
Taking on MoveOn: Like his conservative forefathers,
particularly Weyrich, in a recent interview with the conservative weekly Human
Events, Martin paid tribute to, and takes aim at, the liberal
Internet-based MoveOn,org. �The left has been brilliant at leveraging
technology,� Martin said, �and so have we to a point: our bloggers and news
sites are amazing, and the RNC�s [Republican National Committee] get-out-the-vote
software is unparalleled. But no one on our side has even begun to create
anything like MoveOn. And after 2006, if we want to survive, much less build a
long-term conservative majority, we better start, and fast.�
And in a letter to supporters posted at TheVanguard.org
website Martin pointed out that �the issue isn�t just taking the fight to
MoveOn. . . . [it] is also learning a lesson from MoveOn, by taking on -- and
taking back -- our own party first. MoveOn has done a great job of making the Democrat
Party live up to the ideology of its membership. That may or may not be a good
idea from an election point-of-view. But it�s certainly been rewarding for the
people who give their hearts and souls to electing Democrats year after year.�
Silicon Valley meets movement conservatives: Martin,
who has both entrepreneurial -- he worked for PayPal -- and movement experience
-- he is a member of the Federalist Society and the secretive Council on
National Policy among other far right groups -- has reeled in �a top-drawer
cast, including Silicon Valley heavy-hitters like Eric Jackson (a former PayPal
colleague of Martin�s, where he was head of marketing) and Gil Amelio (former
CEO of two Fortune 500 companies, including Apple Computer), among others,� Human
Events reported.
In addition, longtime movement conservatives such as Grover
Norquist, founder and head of Americans for Tax Reform;, Stephen Moore, founder
of Club for Growth (and current Wall Street Journal editorial board member); �compassionate
conservatism� guru Marvin Olasky, and Reagan Doctrine-architect Jack Wheeler
are all members of Vanguard�s board of advisors.
Hiring hardballers: While Martin may be the force
behind TheVangaurd.org, two recent hires could easily become the group�s most
controversial figures. In late January, TheVanguard.org hired Jerome Corsi,
co-author with John O�Neill of 2004�s �Unfit for Command: Swift Boat Veterans
Speak Out Against John Kerry,� -- which seriously damaged the Kerry campaign in
November 2004 -- to become a �senior political strategist . . . researching and
writing aggressively to advance conservative themes in opposition to liberal
Democratic Party politics,� Corsi explained in Human Events.
The other new employee is Richard Poe, a longtime journalist
and former employee of conservative provocateur/entrepreneur David Horowitz,
who is the group�s editorial and creative director. Poe recently co-authored,
with Horowitz, �The Shadow Party: How George Soros, Hillary Clinton, and
Sixties Radicals Seized Control of the Democratic Party,� a book that accuses
liberals of using deception, lies, and Soros� dough to take over the country.
Poe has also been a close observer of Hillary Clinton,
having penned �Hillary�s Secret War,� which, according to the author, describes
�how Hillary Clinton and the left�s �shadow government� have labored to put her
and her far-left agenda in the White House by controlling the still-uncensored
flow of real news to Americans -- via the Internet.�
Frederick Clarkson, the author of �Eternal Hostility,� a
primer on the theocratic right in the United States, and a longtime observer of
U.S. right-wing politics, told me in an e-mail exchange that �TheVanguard.org
epitomizes the tactics of the far right of the contemporary Republican Party.�
�The recent addition of Jerome Corsi -- a leader of the �swiftboat
veterans for truth� which ran a vicious smear campaign against Sen. John Kerry
when he ran for president, as the �senior political strategist� is a fair
indication of how it plans to use the powerful tool of the Internet and the
blogosphere.�
�It is also startling to me that one of TheVanguard�s
advisers is Jack Wheeler, best known as an unofficial liaison to groups seeking
to overthrow governments opposed by the Reagan White House, notably in
Nicaragua, Mozambique, Afghanistan and Angola,� Clarkson said. �It is strange
that a prominent advocate of armed insurgencies is such a public advisor to a
domestic political group.�
These days, with the Human Events piece in hand, and
the hiring of �Swiftboater� Corsi, and left-basher Poe, TheVanguard.org reports
that its site traffic is rising and blog buzz is building. Whether this will �Forward
the Revolution� as Martin intends, remains to be seen.
Bill Berkowitz is a longtime observer of the
conservative movement. His
WorkingForChange column Conservative Watch documents the strategies,
players, institutions, victories and defeats of the American Right.