As you flip through a range of channels on your TV or browse
through a stack of newspapers and magazines at a newsstand, you may feel lucky
about living in a world where such a plethora of viewpoints is available. It
might also seem that the apparent increase in media choices also increases the
chances for the public interest to be understood and served fairly.
Unfortunately, this is far from the case. The media world is shrinking by the
Welcome to 2010.
The coming year might go down in history as that of major
media consolidation, as in concentration of media ownership in the hands of a
few large conglomerates and powerful media moguls. Predictions regarding
mergers of media companies are very bleak, and to a degree frightening.
In his Los Angeles Times article, �2010 predictions: Another
turbulent year ahead for media,� Joe Flint determines that the debate in the
media world �over which is king --content or distribution� was settled in 2009.
As a result, a new wave of mergers is likely to follow. Giant media will guzzle
other giant media, which had already swallowed less enormous media companies,
who in turn had . . . well, you get the point.
When US President Thomas Jefferson made his famous assertion
that �the only security of all is in a free press,� he hardly had media
consolidation in mind. Giant media companies reflect the giant, albeit specific
business interests of their owners and their advertisers. Neither News Corp nor
Viacom are dedicating their services to serving the public. Such companies are
dedicated only to financial growth, even at the expense of what matters, or
should matter most to the majority of their consumers. In other words, while
media companies proudly propagate the value of democracy, as they gain from a
very specific interpretation of it, they are neither democratic nor
How will democracy, mass participation or public interest be
served by Comcast Corp.�s purchase of NBC�s Universal or the Disney Company�s
acquisition of Marvel Entertainment, Inc.? The media industry has turned into a
jungle, where the survival of the fittest is determined not by value of
content, or by contribution to society, but rather by �smart� business deals
that ensure survival in an increasingly demanding media market.
Times are changing. The Federal Communications Commission
(FCC) was in fact established with a clear mandate (the Communications Act of
1934) to operate in the benefit of �public convenience, interest, or
necessity.� Whether the FCC lived up to that mandate or faltered in some of its
responsibilities, the fact remains that the FCC is now part and parcel of the
incessant efforts aimed at concentrating the ownership of the media in fewer
hands. Moreover, even the courts that kept the FCC in check might possibly
concede in favor of more media consolidation.
�Get ready for a flood of media consolidation deals,� Ira
Teinowitz wrote in theWrap.com. The reason is simple, but requires a short
In the mid 1990s, the FCC began relaxing its regulations on
media ownership. In 1996, a process of �deregulation� led to a wave of mergers,
as thousands of radio stations were sold to a few larger companies, and TV
ownership became more concentrated than ever before. In 2003, the FCC once
again moved to deregulate US laws regarding media, and this time the new media
ownership laws targeted local media across the US. Fortunately, a US court
moved in to thwart the FCC�s concessions that seemed to mainly serve large
media conglomerates. But the United States Court of Appeals for the Third
Circuit�s decision is being challenged once more.
The economic recession in the US has hit many newspapers
hard. One hundred and fifty newspapers have either gone out of business
altogether or are now online, the Seattle PI and the Christian Science Monitor
being major examples. Thousands of media outlets across the US are barely
breaking even and many are struggling to come up with a viable business model,
with little hope on the horizon.
The time is ripe for media vultures to make their move. In
2007, the court blocked the FCC�s attempt to change the rules of ownership. Now
it is reconsidering that decision. �A three-judge panel of the 3rd Circuit
Court of Appeals in Philadelphia, which had put the stay in effect . . . ordered
the FCC and consumer groups to �show cause� by mid January (2010) why the stay
should not be dropped.�
If the rules are reversed, the mergers and further media
consolidation will affect the top 20 markets in the US. Knowing what we know
about the history of encroachment of large media companies, we can only guess
that this is just the beginning of further concentration of media ownership,
and subsequently the stifling of freedom of expression for the large majority
of people, especially those whose opinion is not consistent with the business
(or political and ideological) interests of media owners and their benefactors.
Unfortunately, this trend is not confined to the US. The
economic recession is global, and giant media companies are not operating
within specific geographic boundaries.
�The Spanish media sector saw the start of a wave of
consolidation amid signs that at least two of them were close to announcing a
tie-up,� reported the Financial Times on December 17. This seems to be a
repeated media-related news story in various countries. Moreover, the media
consolidation is felt in all media sectors, including film, music and others.
The continuation of this trend is terrible news for public
interest, civil society and democracy as a whole. We must resist shameless
efforts of the few at owning everything we see, hear and read. By owning all
the influences that shape our views of our surroundings and the world at large,
the public will soon be forced to surrender every available outlet of
expression, and eventually its very self-definition. Yes, even the way we
define ourselves will ultimately be determined by a billionaire in some
penthouse, who makes his wealth selling us packaged lies as news and trash as
Ramzy Baroud is an author of
several books and editor of PalestineChronicle.com. He is an
internationally-syndicated columnist. His latest book is �My Father Was a
Freedom Fighter: Gaza�s Untold Story� (Pluto Press, London), available at