After launching two successful women's clothing lines, L.A.M.B, and Harajuku Lovers, No Doubt singer Gwen Stefani is branching out to children's wear.
The singer is teaming up with Target to create Harajuku Mini, a "Japanese anime-inspired" line for babies and young boys. The brand will be available in stores and online beginning in November of
this year, with another collection expected in January 2012, Women's Wear Daily reports.
Stefani, who has two boys of her own, Kingston, 5, and Zuma, 2, says Harajuku Mini is "a dream come true."
"I've always wanted to do a cool children's fashion line inspired by the
supercute and playful kid's clothing you find in Japan," Stefani told WWD. "Target has given me the creative freedom to design kid's clothing that
is different than most anything you usually see out there with great
quality, attention to detail and most of all, available at amazing
prices."
The cost-conscious line will range in price, from $3.99 to $29.99, according to The Hollywood Reporter.
Gwen Stefani To Launch Children's Clothing Line
Jul 19, 2011, 15:28 by Sarah Long