MSNBC and Fox: Posing divided, united they stand
By Laura Flanders
Journal Guest Writer
Aug 5, 2009, 00:18
There are days when one�s reminded why one works in
independent media. August 1 was one of those days, when the New York Times ran
a front page media
story that might as well have been headlined: GE and Fox Hush Hosts
In a nutshell, Keith Olbermann of MSNBC and Bill O�Reilly of
Fox have been going at it. For months, Olbermann�s called the Fox host out for
his lies and smears, regularly dubbing him �Worst Person in the World,�
while O�Reilly�s raised questions about MSNBC�s corporate owners, General
The on-air feud was good for ratings. It wasn�t even bad
journalism, for these kind of programs. Olbermann held Fox�s O�Reilly to
account for dubbing Dr. George Tiller �baby killer� in the run up to Tiller�s
assassination. O�Reilly sent a producer to a GE shareholder�s meeting to
raise questions about company business in Iran.
The feud wasn�t bad for ratings, but it was perceived as a
potential threat to other corporate interests. And so it was that sometime this
May, the chairman of General Electric (which owns MSNBC), and Rupert Murdoch,
the chairman of News Corporation (which owns Fox News), were brought into a �summit
meeting� for CEOs where Charlie Rose played peacemaker.
Said one General Electric employee quoted by the Times,
calling the two into line meant �Fewer headaches on the corporate side.�
The sniping�s stopped. There�s been virtually none of it
since the deal took effect on June 1. When Glenn Beck called the President a
racist, for example, commentators criticized Beck, but they obediently avoided
going after the network that pays him.
It�s just another reminder why we don�t see stinging
reporting, say, of General Electric�s investment in the weapons trade, or the
healthcare business, or News Corp�s dealings with the Chinese government.
Posing divided, united they stand. In the all-about profits
media business, ideological rifts are fine for the purposes of gaining
notoriety and building audience. Stir things up and deepen divisions among
parties, politicians, workers, little people. But go after business interests
-- and that�s another story. Then, the same media moguls who profit off our
social divides sing corporate Kumbaya when their profits are in peril.
Making independent media�s tough. It�s hard to fund and it�s
tempting to think there must be a better way. Wouldn�t it be easier if some
corporation paid the bills?
The F Word is
a regular commentary by Laura Flanders, the host of GRITtv which broadcasts
weekdays on satellite TV (Dish Network Ch. 9415 Free Speech TV) on cable, and
online at GRITtv.org and TheNation.com. Follow GRITtv or GritLaura on Twitter.com.
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